About

Hi, I'm Jenny Redford floral designer, gardener and owner of Wildling Fleur. Most of my life, playing with flowers was just a hobby; A floral design course, working at a flower shop for a short time, and helping with the flowers at family weddings (including my own). And then years later, after a first career and having three babies, I became completely obsessed with growing my own flowers. I started seeds in trays on my kitchen counter and then started buying flowers at the farmer's market every week to practice arranging. When I witnessed the significance of cultivating beauty and having my hands in the dirt every single day, Wildling Fleur was born. I almost didn't have a choice.

I lean into textural and tonal design with a sense of movement, trying to capture as much of the natural wildness as possible. I love both the simplicity of branches in an antique vase and playing with proportions with a massive statement. I think design can be as simple as making special occasions a little more magical with something green and as over-the-top or unexpected as you can dream it.

In the garden, my focus is healthy soil and carefully selected seeds, choosing the flower and foliage varieties that fit your location, your lifestyle, and your aesthetic. I stick to simple, organic and biodynamic practices for human health and for the health of the garden. I have learned that planting a garden doesn't have to be complicated to thrive. Every garden, whether it's a dedicated space or a few pots can create a green space that draws you in and produces a bounty of flowers and foliage.